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09 Aug The Olfactory Overload: Why Your Home Fragrance Strategy is Failing
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Most people treat home fragrance like paint—trying to cover every inch with a thick layer of scent. This is a fundamental error in spatial design. The result isn't luxury; it's olfactory fatigue, where the brain simply shuts out the smell, leaving you wondering why your expensive candle 'isn't working.' The Insight: Scent Architecture over Satur..
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